About us
A small team, with clients who’ve stayed for 12+ years
Specialists from different fields and countries who have spent nearly fifteen years building and maintaining software for real businesses.
Track record
Fifteen years building software that keeps running
Anyone can write code. The difference is whether it works on a Tuesday morning, with real data and real people using it.
15
years building and maintaining software for businesses
100+
websites, online stores and apps we maintain every month
50+
businesses that work with Caia every day
Why it matters
That 12+ years says more than any other number
In this business, vendors don’t last. The agency that built your website three years ago is gone, the developer who wrote your system doesn’t answer messages, and the company that sold you the solution changed owners and priorities.
We have clients who have been with us for ten, eleven and more than twelve years. Not because they’re locked into anything, but because every time they needed something, someone was there to answer.
When you hire someone to build custom software, you’re not buying code. You’re choosing who will be there when something breaks on a Tuesday at nine in the morning.
How we think about our work
Six things we don’t compromise on
Business first, software second
Writing code is no longer the hard part. The hard part is understanding what to build, so we start with how your business runs.
A few projects at a time
We’d rather do two things well than five halfway. If we don’t have room, we’ll tell you and schedule it for later.
We say no when we should
If your problem can be solved with something that already exists for a fraction of the cost, we’ll tell you.
AI where it helps, not as decoration
We run it in production for clients who depend on it working. We know where it delivers and where it’s just a buzzword.
We take care of the infrastructure
Servers, backups, security and speed. Keeping it all running is our problem, not yours.
Plain language, always
No tech jargon and no endless slide decks. If we can’t explain what we’re going to do in one paragraph, we don’t understand it yet.
The team
Specialists from different fields and countries
Design, development, content, SEO and AI: we work with specialists who join based on what each project needs, with leadership that stays with every project from the first call through ongoing maintenance.
We’re based in Buenos Aires, Argentina, just one or two hours ahead of New York, so our working day overlaps with yours.
Eduardo O’Toole
Founder and CEO of Clappbox
He has been designing, building and maintaining software for businesses for fifteen years. He founded Clappbox and leads its projects and the development of Caia, our AI agent.
Got half an hour?
Tell us which part of your business is costing you more than it should, and we’ll tell you honestly whether we can help.